Estienne
Editorial

The Journal

On paper, type, and the quiet craft of the printed card. Writing to follow.

On Type

The history of the calling card

How a small printed rectangle carried status and identity for three centuries.

Etiquette

Card etiquette in a digital age

When a physical card still matters more than a tap.

Making

Foil vs. letterpress vs. emboss

Three ways to make a card tactile, and how to choose.

On Type

Choosing a typeface that fits your name

Why some names want a serif and others a grotesque.

Materials

Paper 101: weight, cotton and why it matters

What gsm really means in the hand.

Heritage

The great printers, from Estienne to today

A short lineage of the people who made the printed word beautiful.